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“We took what was a very manual process and a spreadsheet and turned it into different models to actually do automation of 16 different types of workflows. So it actually saves us, from one person, probably 10 to 15 hours a week.”

Jean Foreman

PMO Director


Hostess Brands manages iconic bakery brands such as Hostess® Twinkies®, CupCakes, Donettes®, Ding Dongs®, and more

Industry: Food and Beverage
Employees: 1,000-5,000


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Salesforce familiarity expedited onboarding

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Staff know project statuses and due dates

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Stage gates provide business focus



With an entrepreneurial ‘get it done’ approach, Hostess needed a more formal way to manage projects

Staff were used to seeing the way forms worked in Salesforce and how things flowed, reducing the onboarding time required to use Cloud Coach

Hostess was implementing Salesforce as a CRM. The IT Vice President was eager to implement a tool that would ensure information was available from one system

By implementing My Day, Hostess Brands took a manual spreadsheet process and turned it into different models to automate 16 different types of workflows

Hostess needed a system which allowed them to make informed decisions on their innovation business

The stage gate process allows Hostess Brands to do very focused work in a stage and allows focused decisions against specific deliverables – expediting decision making with senior leaders

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