“We took what was a very manual process and a spreadsheet and turned it into different models to actually do automation of 16 different types of workflows. So it actually saves us, from one person, probably 10 to 15 hours a week.”
Hostess Brands manages iconic bakery brands such as Hostess® Twinkies®, CupCakes, Donettes®, Ding Dongs®, and more
Industry: Food and Beverage
Salesforce familiarity expedited onboarding
Staff know project statuses and due dates
Stage gates provide business focus
With an entrepreneurial ‘get it done’ approach, Hostess needed a more formal way to manage projects
Staff were used to seeing the way forms worked in Salesforce and how things flowed, reducing the onboarding time required to use Cloud Coach
Hostess was implementing Salesforce as a CRM. The IT Vice President was eager to implement a tool that would ensure information was available from one system
By implementing My Day, Hostess Brands took a manual spreadsheet process and turned it into different models to automate 16 different types of workflows
Hostess needed a system which allowed them to make informed decisions on their innovation business
The stage gate process allows Hostess Brands to do very focused work in a stage and allows focused decisions against specific deliverables – expediting decision making with senior leaders
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