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“With Cloud Coach, we will bring cross functional teams together to vet projects and make sure nothing gets missed; which is the beauty of Stage Gates.”

Jean Foreman

Director of Enterprise Activation


Hostess Brands manages iconic bakery brands such as Hostess® Twinkies®, CupCakes, Donettes®, Ding Dongs®, and more

Industry: Food and Beverage
Employees: 1,000-5,000


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Real time executive dashboards and reporting

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Activated a custom innovation Stage Gate process for a newly formed PMO

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Stopped relying on spreadsheets to run projects



Hostess was using a range of siloed solutions to manage its PMO processes.

Cloud Coach has provided a uniform solution that is also native to the Salesforce platform.

Hostess Brands was looking for a more efficient process to guide overall strategy, make better decisions, and provide governance to all active demand and projects at a executive level.

Using Cloud Coach stage gate management, all projects can be related to Hostess Brands’ custom stage gate process which can enforce checklists at specific gates, provide a big picture overview across projects, and promote pragmatic decision making.

Hostess Brands had no method of standardized reporting to capture both incoming demand and active initiatives within one reporting engine.

Being native to Salesforce, Hostess can now leverage Salesforce dashboards & reports to visualize all Cloud Coach data including the demand management and project execution modules.

Hostess Brands’ commercialization process was very manual and spreadsheet based.

Automation of workflows using Salesforce automation tools.

Want to Learn More?

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